The Site of User Experience Designer Boris Iglesias
Case Study: OANDA
Named by WIRED magazine one of “The 10 Non-California Tech Companies You Wished You Worked For”, OANDA approached me with a project: they wanted to increase conversion rate on the Registration funnel by 15%. I took the challenge. The Registration Funnel UX-UI Redesign was the most customer-facing project at the time. Driven by the Product team,…
Case Study: TD Canada Trust
TD’s excellence and dedication to customer experience became palpable with the Account Recommendation Tool. The objective was to increase conversion by redirecting traffic to the account signup pages without compromising the first-time experience. This is how I made it work. The Account Recommendation tool or aka “Project Mix”, was Developed as a joint effort across…
Case Study: City of Toronto
Why were 600 Toronto daycare centres smiling in relief in the summer of 2013? I took a cumbersome process to request their budgets from spreadsheets and transformed it into a beautiful web application that experienced a sky rocket adoption. See the story behind it. Children Services is a division within The City of Toronto dedicated to provide…
